When no CRM fits,
we build one that does.
We design and build bespoke CRM systems for teams whose sales process, data model or compliance needs don’t fit Salesforce, HubSpot or Zoho. Custom data models, workflows and integrations — owned outright by you, not rented from a vendor. Senior teams, fixed scope, a system built around your process, not the other way round.
180+ teams shipping with our engineers · ISO 27001-secure · NDA on request
— What we build
Four ways we build CRM around you
From a lightweight internal tool to a full multi-team platform, we build the CRM that matches your actual sales and service process. (Think a platform like Salesforce, HubSpot or Zoho would actually fit better? We’ll tell you — and point you to the right page.)
Custom data models & object design
A schema built around your actual entities and relationships — not forced into a generic “contact/deal” shape.
Data modeling
Custom objects
Relational schema
Bespoke workflow & automation engines
Automation rules, approval chains and scoring logic that match your process exactly, with no platform limits.
Workflow engine
Approval chains
Custom scoring
Custom integrations & APIs
Deep integrations with your ERP, billing, product or industry-specific systems, built as first-class citizens, not bolt-ons.
REST / GraphQL APIs
ERP / billing
Webhooks
Legacy CRM replacement & migration
Clean replacement of an aging or over-customized platform CRM, with full data migration and zero downtime.
Data migration
Zero-downtime cutover
Legacy replacement
- Featured · Ownership, not rental
Sometimes the
platform is the problem.
Salesforce, HubSpot and Zoho are excellent — until your process, compliance needs or data model genuinely don’t fit their shape, and every customization becomes a workaround. Before we recommend a custom build, we check honestly whether a platform would serve you better. If it wouldn’t, we build you something you own outright — no per-seat licences, no platform limits, no vendor roadmap risk.
Honest platform check
Own the code
No per-seat licences
No platform limits
1
AUDIT
Confirm a platform genuinely won’t fit
2
CONFIGURE
Design the data model around your process
3
BUILD
Custom application, workflows & integrations
Outcome
We start with an honest platform-fit check — so you only end up with a custom CRM when you actually need one.
14 years · 290+ bots
Built to,
owned, not rented.
300+
Products shipped to production
across 9 industries
14yrs
Years in business
founded 2012
95%
Engagement extension
clients renew or expand
ISO 27001
Audited data security
brief → first standup
Capabilities & stack
Boring tech that
ships on time.
We build custom CRMs with a modern, boring-on-purpose web stack — proven databases, proven frameworks, real ownership. No exotic dependencies you can’t hire for later.
How we pick
01
Rule out the platform first
Before we design a schema, we check honestly whether Salesforce, HubSpot or Zoho would actually cover your need for less money and less risk.
02
Model your process, not a template
Your pipeline stages, fields and relationships come from how your team actually sells or serves — not from a generic CRM demo.
03
Own everything, always
Source code, database schema and documentation are yours from day one — no vendor lock-in, no forced upgrades.
04
Real code where it counts
A proper application layer, not a spreadsheet with a UI — built to scale with your team, not just your current headcount.
APPLICATION LAYER
React / TypeScript
Next.js
Node.js
Python (Django/FastAPI)
DATA & STORAGE
PostgreSQL
MySQL
Redis
Elasticsearch (search)
AUTOMATION & WORKFLOW
Custom rules engine
Temporal
Background job queues
Scheduled tasks
INTEGRATION
REST / GraphQL APIs
Webhooks · ERP / billing connectors
SSO (SAML / OAuth)
INFRASTRUCTURE & GOVERNANCE
AWS / Azure / GCP
Role-based access control
Audit logging
CI/CD pipelines
Industries
Custom CRMs, tuned for
your industry.
Every domain has its own entities, compliance needs and frontline realities that off-the-shelf CRMs weren’t built for. We bring playbooks, not blank schemas — and shape the system to your team from day one.
Healthcare
Finance & Fintech
Retail & E-commerce
Engagement models
Pick how you want to
ship with us.
Three ways in — all senior teams, all fixed against the outcome we agree before the first sprint.
Fixed-scope
Platform-fit audit
Best when you’re not sure if you actually need a custom build.
- Fixed scope, fixed price, fixed timeline
- Honest platform-vs-custom recommendation
- Data model and process mapping if custom is the right call
Most popular
Fixed-scope
Project-based build
Best for a defined CRM with a clear process to model.
- Scope → deploy in 3–8 weeks
- Fixed scope, fixed price — no hourly drift
- Built, tested and rolled out with training
- Full source code & documentation handover
Embedded
Staff augmentation
Plug senior full-stack engineers into your team.
- 8+ yr average, hand-picked, never on a bench
- Data modeling, backend and integration skills
- Direct line to your product or engineering lead
FAQ
The questions
everyone asks before kickoff.
Not sure if you need custom or a platform? Book a 30-min call with a senior engineer.
Why would we build a custom CRM instead of using Salesforce, HubSpot or Zoho?
Mainly when your process, data model or compliance needs don’t fit those platforms’ shape — so every customization becomes a workaround, and licence costs climb as you add seats and modules. A custom build removes those limits, but it’s not automatically the right call — we check honestly first.
How do you decide if we actually need custom, or if a platform would work?
We run a platform-fit audit — mapping your actual process and data needs against what Salesforce, HubSpot and Zoho can genuinely do out of the box or with reasonable customization. If a platform fits, we say so and point you to the right page.
Isn't a custom CRM more expensive than a platform subscription?
Upfront, usually yes. Over time, it depends — custom has no per-seat licence costs and no platform-imposed limits, but you own the maintenance. We give you real numbers for both paths so you can compare total cost of ownership, not just sticker price.
Can you migrate our data from Salesforce, HubSpot or Zoho into a custom system?
Yes — we plan a full data migration with validation, so records, relationships and history move over intact, and we run the cutover with minimal downtime.
What happens if our process changes after launch — are we stuck?
No — because you own the code and data model, changes are a normal engineering task, not a support ticket to a platform vendor waiting on their roadmap. We also hand over
Can a custom CRM integrate with our other systems the same way a platform CRM would?
Generally better — since we build the integration layer to match your specific ERP, billing or industry systems as first-class features, rather than working around a platform’s pre-built connector limitations.
How long does a custom CRM build take compared to setting up Salesforce or HubSpot?
Longer upfront — typically 8–16 weeks for a defined system versus days-to-weeks for platform setup — because we’re building the application, not configuring one. We’re upfront about this tradeoff before you commit.
Who owns the code, and can our team maintain it after handover?
You own it, fully — source code, database schema, and documentation, with no vendor lock-in. We hand over everything your team (or the next vendor) needs to maintain and extend it.
ISO 27001-secure · Certified since 2020
Let's build a CRM that's actually yours.
Send your brief — a senior engineer (not a sales rep) replies within 24 hours with an honest platform-vs-custom read, and a fixed-scope plan if custom is the right call.
- A 30-min scoping call with a senior engineer
- An honest platform-vs-custom recommendation
- A data model & process mapping outline
- A rollout and handover plan — yours to keep
